In modern era, you will seldom come across housing projects which do not advertise their salient features through a model home. Creating a model home, or home staging, is now an essential part of the entire marketing strategy and endeavor of builders.
There is good reason for this too. Researches about home buyers have vindicated those who lay a great stress on developing eye-catching model homes. The studies arising out of the aforementioned researches throw light on the impact that home staging has. The most remarkable stat says that a staged home remains in the market for 25 days while a non-staged one does so for 145.
These two numbers are sufficient to let everyone know, from laymen to veteran builder, why all house developers take recourse to having model homes. To buttress the relevance of a model home further, another statistic informs us that a person takes just seven seconds, on an average, to decide whether he is interested in a home or not. A model home is much more endowed to catch the fancy of the onlooker in those seven seconds than one which is merely bricks and mortar.
Elements of Home Staging :
Home staging is not simply about putting up some furniture in one of your completed homes and showing it to interested visitors. It’s much more. It has been found that possible customers spend around 30-45 minutes inspecting a staged home while they spend just around 12 minutes, on an average, looking at a non-staged home.
So, the staged home would be inspected much more closely than a non-staged one. Therefore, it must be decked up perfectly without any glitches or glaring omissions. And empty home leaves much to the imagination of the onlooker. There is no way he can fully appreciated the comforts and the beauty of a house while it is merely walls and windows. However, a model home immediately makes the visitor feel more at ease.
Let’s present you another statistic to emphasize the importance of home staging. It has been found that a staged home can fetch up to 17% higher price. The reason is simple. A model home doesn’t just give you an outline of the entire house but affects many senses. Your eyes are drawn by the colors of the fine furniture and your nose is pricked by the smell that is generated there by objects like perfumes and soaps.
The visitors will immediately feel what it would be like to live in this home and would find the thought quite pleasing. The features and design of the home would then be seen in a more positive light as the spaces would be filled up with useful components of the house rather than lying vacant.
Things to Remember During Home-Staging :
Home staging cannot be done by the builders alone. One needs to use the expertise of interior designers and decorators for this purpose. The reason is simple: a hastily and unprofessionally designed house is far less likely to aesthetically impress the visitors than one decked up impeccably with everything in its place.
The accessories and furniture of the house needs to be compatible with the architecture of the place. In fact, these objects should accentuate the best features of the house and make it appear as beautiful and comfortable as it can be.
The designers should also keep in mind the target audience that they are appealing to while curating the look of the house. There are various patterns and themes that can be introduced to appeal to the aesthetic sensibilities of the visitors. For instance, if you want the house to have a retro feel, then the furniture and the accessories should represent an earlier era. It would be ideal for a community that is looking for a target audience of retired people.
Compared to that, if the intention is to attract a youthful group of people in large cities than having the latest accessories and gadgets along with an emphasis of how they can comfortably fit into the house is the way to go. All this cannot be managed by non-professionals. It requires the specialists and their expertise.
Challenges of Home Staging :
While getting a house ready to be a model, both the builders and designers should be careful in certain aspects. First of all, the house is not going to be visited only in a particular time of the day but at different hours. Hence, it should be ensured that the house looks good at all times and not just for few hours.
If there isn’t a target audience in mind, then the designers have to avoid extremes and go for a look that is modest and sober but is also graceful and vivacious. This is a difficult task to accomplish but then this is why you are paying the big bucks to the designers. They should be able to use their expertise and accomplish this without any problems.
While decorating the house, the designers should also take care to not fill the house with unaffordable luxuries. This could lead to the visitors completely discounting the look of the house as artificial and construe the attempts of the designers as an overzealous attempt to hide deficiencies. Instead, the look of the house must resonate with the visitors and feel easy to replicate. The more the visitors believe that the look can be recreated by them, greater the chances of their choosing the buy the house.
Home staging has become a common practice among builders and the stats show why. While it does increase the cost of marketing, the returns tend to justify the extra investment. The task is simple, make the visitors to your model homes feel like living in the model home and they would be far more inclined to buy it than otherwise.
For those builders who are shirking away from spending a few extra bucks on a model home, they must realise that the modern consumer wants more than just drawings and pictures for making his decision.