To create a visual concept that brings a competitive edge to Alticor, aligns with an overall high value to its clientele indicating a round-the-clock, efficient and pro-active service.
A visually appealing, bold and youthful concept, the identity brought a well articulated dynamism to the brand. Intermixing two forms to bring about a convergence, it highlighted the important facets of quality & trust, re instated with the vibrant brand colours. The brand language was bold and cutting edge adding to the bespoke solutions provider image of Alticor.
Art Direction: R. Madhavan