To design a UX for workforces that is tailored to meet the needs of employees, managers and business owners. An offering that will not only result in a happier work environment, but also boost performances, productivity, and revenues. With a decade of industry experience, Koru aimed at transforming the way businesses work.
Ampersand helped KORU in re-aligning their brand identity and communication with their aspired brand positioning. The approach was to design an identity that reflected change. Transforming an inflexible UX into a Consumer grade new generation design, the new identity also reflected the internal culture at KORU which is young, dynamic and evolving.
Inspired by the Koru fern that represents growth in multiple layers, the word mark followed the characteristics of the fern. Ampersand developed a list of collaterals, website design while providing the client with a detailed brand guideline.
Art Direction: R. Madhavan