Client: Liger
Complementing Liger’s individuality, a logo that reflected the brand’s persona was designed that translating into luxury, influence, trust, legacy and glamour based on the theme of revolutionary cryptocurrency. Intrepreting the above values, coins were adapted to be the primary element of the brand.The concept represented boldness & glamour and the character of Liger captured in a gold coin. The use of gold in contemporary lines and preferential treatment brought forth a unique sleekness, indicating “Liger coin’s” global implication as the most accepted currency.
Services:
Art Direction: R. Madhavan